what do you do when you spot a viral tiktok concept with 289 million views… and no product attached?
you turn it into an app.
that’s what the team behind Emy AI did — and their TikTok growth? already working.
the source of the idea:
📱 @itslennnie — faceless TikTok account built around a blob-shaped character
🎙️ animations + childlike voiceovers + mental health/loneliness themes
📊 289,500,000+ total views
📈 50+ videos with 1M+ views each
🚫 no app, no monetization
what they launched:
they built an app version of that same vibe → Emy: your AI BFF / anxiety pet
the content looks almost identical — soft visuals, emotional text, meme-style humor
🧸 account: @emybff
📅 started posting March 5
🎥 1 video per day
📈 678,200 total views in 30 days
❤️🔥 45K likes / 3K comments
what content formats they’re using:
format 1:
slideshow-style laptop screen recording
hook: “reasons why you should download our app. by emy”
→ animated emoji slides, big text, low-res charm
→ relatable, simple, non-salesy
✅ 42.6K views
💬 comments like:
“this is how you make an ad.”
“downloading now.”
“convinced.”
format 2:
trending “i’m bored” / sad face setup
hook: “please give me your most unhinged anxiety remedy”
→ pulls viewers straight into comments
→ total: 334.6K views / 2,000+ comments
why this works:
🧠 emotional + playful = high relatability
📱 built for mobile viewing (subtitles, big visuals, slides)
💬 engagement bait is subtle but strong
🤖 ai mascot = scalable content angle
→ the character is the voice of the brand
what to watch next:
– we’re betting they’ll expand to an ambassador program
– potential to plug into therapy, journaling, or guided tools inside the app
– if they monetize well, this could become the next “mental health companion” template
what you can steal:
📲 mental health, wellness, or journaling apps:
→ build a mascot and let it “speak” on your behalf
→ mimic TikTok-native emotional tones
→ test slideshow/laptop formats with simple CTAs
🧪 zero-to-one launch?
→ find viral formats with no product
→ copy the voice + structure, plug in your own CTA
→ don’t overdesign — low-effort is what performs
one viral page. one cloned style.
and now a growing app with hundreds of thousands of views and growing sentiment.
