cal ai: $1.5M MRR and 12+ accounts posting bulk slideshow content
Cal AI is an AI-powered calorie tracker that reads meals from photos.
📱 Calorie + macro tracking via image recognition
📈 500,000+ downloads
💸 $1.5M/month in recurring revenue (est.)
from pinterest to figma to viral – how they systemized content at scale
what they’re doing now:
Cal AI recently launched a network of branded content accounts. – over 12 accounts live – mix of repurposed influencer clips, slideshow posts, and original edits – nearly all launched in Jan
this supplements their existing influencer strategy.
formats in rotation:
1. faceless bulk videos → mass-produced with fast edits and voiceover → content that doesn’t rely on any one creator
2. slideshow reels → sourced from Pinterest → formatted into highly engaging carousels → strong CTAs and pain-point captions
example: 25K views / 941 bookmarks on a single slides
how they mass-produce slideshow content:
step-by-step: 1️⃣ scrape visuals from Pinterest
2️⃣ drop into Figma as rows of slideshow decks
3️⃣ write captions directly in Figma
4️⃣ export groups of slides as vertical videos
5️⃣ post to multiple branded accounts
result? dozens of posts created per hour.
more angles = more tests = more chances to hit.
takeaways for your own app:
📊 wellness or health apps → turn Pinterest boards into snackable content → combine pain points + stat-backed slides + clean CTA
📱 consumer AI apps → use the same format to teach, shock, or motivate → split content across multiple accounts by style or persona
🧠 low-lift UGC alternatives → faceless slideshow = scale without creators → slides = more saves, more shares, and high reach
Cal AI didn’t wait for virality to find them. They scaled content volume, account count, and format testing all at once.
And $1.5M MRR says: it’s working.
