coconote ai: $200K MRR with 7 accounts & one 41M-view tiktok
launched just 9 months ago, Coconote AI already hit: – $200K in monthly recurring revenue – 40K downloads per month – 259 million views across TikTok, Reels & Shorts
and they did it using a strategy that’s being reused across the entire StudyTok + AI app space.
what is it?
Coconote = AI note-taker for students, framed like an entertainment product. → “pdf to brain rot” = the viral concept they built the landing page around. → clean CTA to download. → result: 19.5K daily organic traffic.
distribution = everything
across just 7 creator accounts, they pulled in 259M+ views. → 5 of the accounts are UGC-style, run by students. → the rest? brand handles pushing tested formats.
on nov 18, they went viral with one TikTok: → tt@sidstudiesadhd → 41M views → 4.5M likes → 10.7K comments → 535.7K bookmarks
hook: “oh he don’t wanna read all that?” → paired with a laptop screen recording → caption included CTA: “this trend is killlliing me lmao (website is Coconote ai for those of you asking)” → subtle enough to feel native, clear enough to drive downloads
instagram? same thing, just repackaged.
their IG @coconote.app pushes familiar viral StudyTok formulas:
1. hot teacher hook – always the same attractive “professor” footage – 30+ videos use this clip, with different edits – one version: 4M views, 18K likes, 500+ comments
here’s the twist: it’s the same guy Turbolearn uses. → these apps are all pulling from the same footage → possibly a shared bank, or they’re just borrowing smart
2. lecture hall recordings – over-the-shoulder shots – filmed in class, text overlays – identical to Answer AI, Chart AI, Quizard AI, etc
lesson? don’t waste time reinventing
→ great hook + emotional/relatable text + clear CTA = all you need → you can literally use the same footage and just swap overlays → focus on scroll-stopping format, not production novelty
what you can steal for your niche:
📚 education & study apps → record laptop screen + trending sound → use POV hooks that mock/reflect real student pain
🧠 ai productivity or planner tools → “my brain before vs. after Coconote” → use chaotic editing styles that mimic ADHD TikTok trends
👀 beauty / wellness → repurpose “hot instructor” style with makeup or transformation themes → play with audio trends and smart captions
💡 universal playbook: – bulk record or borrow high-performing footage – remix it endlessly with text and CTA overlays – ride trends, hijack hashtags, keep posting
originality is overrated. execution scale isn’t.
