study apps going viral isn’t new. but this one’s different.
3 min read
the team behind rayz (yep, those guys again) is back — and they’re cracking open the StudyTok + AI niche in a big way:
– $8k monthly recurring revenue
– 12 million views
– #63 in the education charts
– all in less than a month
something’s clearly working here. and fast.
how feynman ai went viral on tiktok
after rayz, the team (playa vista labs) didn’t sit still. they launched 4 more apps.
none really landed — all under 5k installs and barely any revenue.
now? they’ve pivoted hard into ai study tools.
their latest: an app built on the feynman technique — the idea that the best way to learn is by explaining something like you’re teaching it.
but what’s way more interesting than the product…
is how they’re pushing it.
launching 20+ faceless ugc accounts
20+ ugc-style accounts on tiktok, all pumping short clips about “studying smarter with AI.”
total reach?
12 million views in less than 2 months.
and they’re not slowing down — in just the last 3 days, they launched 5 new accounts.
one (@studybear11) started posting yesterday.
some are recycled — like @nina.williams961 and @averygilbert2276 — both used before to promote an older app (“one minute for god,” which they pushed right after rayz).
growth tactics other apps can steal
👉 what you can steal from this:
– use account recycling to speed up warm-up time
– repurpose old profiles instead of always starting fresh
– control your whole creator network internally
– test different tones fast (academic, meme, aesthetic, emotional)
this strategy isn’t just for study apps.
→ finance: “day X using AI to budget”
→ fitness: “explaining my diet to my AI coach”
→ productivity: “here’s how my AI planner keeps me on track”
same funnel. same psychology. endless ways to remix it.
inside the content formula: low-effort, high-curiosity
the content itself?
super simple. all built to feel like real user advice.
stuff like:
“the method that got me a 4.0 GPA”
→ faceless slideshows
→ fake interviews with “students”
→ clean edits, lots of text overlay, low production
one of their clips alone:
4.9M views, 637K likes, 809 comments, 203K saves.
2 genius engagement hacks that drove virality
but the real growth hacks are in how they post, not just what.
two tactics worth stealing:
1. cross-commenting across accounts
their accounts hype each other up — commenting early to boost reach and make the video feel popular.
2. gatekeeping the app name
some videos never say “feynman ai.” it’s not in the bio either.
so what happens? viewers flood the comments asking “what app is this?” — which = more engagement, more reach.
👉 steal this for your niche:
– in dating: “this text strategy got me a date every week” (no app name)
– in health: “i started doing this one thing + lost 4kg in 2 weeks”
– in finance: “how i finally stopped overdrafting – the method”
don’t sell. spark curiosity.
let comments do the work.
