rayz was just the beginning.
now, the same team (playa vista labs) is back with a new app — and they’re going all-in on StudyTok.
what’s happened so far?
- 12,000,000+ views
- $8,000+ monthly recurring revenue
- top 70 on the app store (within 30 days)
no big launch. just a swarm of creator-style accounts quietly pushing the same format.
feynman ai = explain to learn
the app is built on a simple idea: the best way to master a topic is to teach it.
they packaged that into a lightweight AI study assistant — and instead of pushing through a single brand account, they built a mini army of UGC profiles.
right now, over 20 accounts are live.
how they’re playing it:
- most content is faceless: slideshows, mock interviews, pov-style text overlays
- posts feel like “study tips from someone just like you”
- all accounts use a similar visual style, but with different names/personas
they’re not slowing down either — in just 3 days, 5 new accounts launched.
@studybear11? started yesterday. already posting.
they’re also recycling old accounts:
@nina.williams961 and @averygilbert2276 were once promoting One Minute for God — an earlier app by the same team.
growth hacks baked into content:
- network comments - accounts comment on each other’s videos to boost social proof + engagement
- no app name - some posts don’t mention feynman ai at all.no bio. no link.viewers are forcedto comment: “what app is this?”curiosity = algorithm boost.
what you can learn + reuse:
📚 for ai study or edtech tools:
→ launch 5–10 themed accounts, not one main brand page
→ rotate content formats fast (slideshow, subtitled interviews, pov text dumps)
📈 for early-stage traction:
→ avoid obvious CTAs — instead, make people ask questions
→ push faceless formats that feel native to the niche
📲 for launch teams:
→ repurpose underused accounts from past launches
→ comment across posts to build fake virality before real virality kicks in
feynman ai didn’t bet on one post going viral.
they bet on volume, velocity, and format repeatability.
20+ accounts. one study niche. millions of views.
and $8K in the first month.
this is what faceless launch strategy looks like when done right.
