A WhatsApp analytics app went viral using TikTok + curiosity loops. Here’s the breakdown.
#1 in Lifestyle. 7K users/hour. Already deep into 6-figure MRR.
and the app? it’s only 10 days old.
built by part of the team behind pengu (remember the viral "airdrop flirting" app?), this new project is taking off just as fast.
what is it?
a “Spotify Wrapped” for WhatsApp: – export your chat – LLM parses the convo – spits out stats like total messages sent, ghosted %, screenshots taken, etc.
it’s funny, borderline invasive, and extremely shareable.
💰 the twist? only half the stats are shown for free. the rest is gated behind a $4.99/week paywall.
UX is dead simple — and made for screenshots.
next: how they pushed it to virality...
how they launched: pengu’s old account, new ugc army
they kicked it off from @playpengu, the original pengu tiktok profile — solid move to tap into an already warm audience.
in just 5 days: 12 videos, 961,786 views, and strong engagement.
but that was just the warm-up.
then they launched new "ugc-style" accounts dedicated to wa wrapped. – found 3 fresh ones – plus 2 older ones reused from pengu’s push
one of these (tt@lotti2059) went big: → 2.1M views → 113K likes → 921 comments → 11.4K bookmarks
she speaks german — so instead of embedding the video, a screenshot was used.
all of them are tagging content under #whatswhatsappwrapped, building a scrollable thread of social proof.
and now it’s spreading without them lifting a finger:
example: tt@beroslife — probably found the app and made a post without any contact. → 1.1M views (in 20 hours) → 28K likes → 1.3K comments → 6K bookmarks
and it’s only in germany so far.
they’ve got multiple other pengu-linked accounts they could still activate. if they do, it’s more views → more installs → more $$$.
and if they don’t? someone else will.
we already heard a friend in france is cloning it — expect 10+ localized versions to pop up any day now.
## what other apps can learn from wa wrapped’s viral launch
this isn’t just about whatsapp. it’s about how to turn curiosity into installs — fast.
here’s how other apps in **different niches** can apply the same strategy:
🧠 **productivity apps**
→ use wrapped-style reports: “see how many tasks you finished vs. snoozed last month.”
→ share results as visuals users can screenshot & post.
→ hook: “my planner exposed me 😭📅”
💬 **dating apps**
→ stats like: “messages sent vs. ghosted,” “top emoji used,” “first message success rate”
→ gated results = perfect for upsell
→ hook: “my dating app just called me out…”
💰 **finance apps**
→ visual summary: “you spent €900 on coffee ☕ this year”
→ emotional hook + shame + curiosity = shareability
→ hook: “my finance app roasted me harder than my accountant”
📱 **photo/editing apps**
→ showcase user’s top edits, filters, most-used tools
→ tie into annual recaps or seasons
→ hook: “my camera roll in 2024 was… 😬📸”
🧘 **wellness/mental health apps**
→ insights like “most used affirmations,” “streaks missed,” “mood trends”
→ hook: “my therapy app just sent me my annual report…”
🎮 **gaming apps**
→ wrap features: most played map, most rage quits, time wasted
→ built-in social bragging
→ hook: “my screen time says i need help…”
universal tactics to steal:
– build a “wrapped” UX into your app
– design for screenshots and shareability
– push with faceless tiktok content using curiosity-driven hooks
– gate half the content to upsell
– use recycled + fresh tiktok accounts to scale quickly
no ads. no influencer deals. just smart packaging + native content.
