what if you could hit 67 million views using just 3 video ideas?
that’s exactly what POV Camera is doing — and they’re doing it without filming a single person.
this app turns any wedding or party into a throwback photo experience — like handing out disposable cameras, but digital.
and the way they’re growing? fully AI-driven.
the setup:
📱 app purpose: group photo sharing at events
📈 revenue: ~$150,000 MRR
⬇️ installs: 70,000+
📊 11 unbranded TikTok accounts
📹 all posting daily AI-generated story clips
👀 67M+ total views, 3.9M saves, 1.2M shares
their format is dead simple (and deadly effective):
→ same storyline
→ same visual asset (edited slightly)
→ different AI avatar delivering the voiceover
→ posted across multiple warm accounts
they only use three hooks across all videos now:
- “i’m still shocked by this wedding idea.”
- “this wedding is still being talked about 9 months later.”
- “the internet can’t stop talking about this wedding.”
once that hook hits, the storyline drops into one of two tracks.
scenario 1: pizza at the wedding
starts with something odd: “she ordered pizza at her wedding”
then flips into “and then they printed 1,000 qr codes using this photo app”
classic curiosity → twist → product bridge
scenario 2: forget disposable cameras
this one skips the viral intro and goes right into the problem-solution format:
“instead of buying 1,000 single-use cameras, they just used this app.”
no human needed. no camera time. just voiceover + visuals.
the secret sauce: warmed-up accounts
this strategy won’t work if you’re starting from scratch.
these accounts have been posting for nearly a year — building trust and engagement.
thanks to that head start, even reposting the same video gets traction.
- average day: ~80K views
- good day: ~200K
- spikes: 2M+ (yes, really)
what you can copy from this:
📸 for event or social apps:
→ use AI avatars to test emotional hooks at scale
→ tell a story first, pitch the product later
→ focus on quirky + memorable event moments
🎯 for content teams:
→ age your accounts — post consistently before you need virality
→ repeat successful posts across channels, change just the CTA
→ build story libraries that can plug into different niches (weddings, parties, grads, birthdays…)
💡 for any app w/ a story element:
→ get good at narrative. the twist is the strategy.
→ ai tools let you scale faceless storytelling faster than ever.
POV Camera doesn’t run paid ads.
they just run a repeatable, AI-fueled format — over and over.
and when one story works? they plug in a different face, change the caption, and post it again.
that’s the kind of loop every B2C app should be testing right now.
