when’s the last time you saw a food app grow like a meme account?
sizzle is doing exactly that — blending recipes, influencers, and shopping into a tiktok-native app that hit $25,000 monthly recurring revenue in just 9 months.
no ads. no influencer budget.
just viral content and a crystal-clear value prop:
scroll → find food → shop ingredients → repeat.
how it works:
📲 tiktok meets hello fresh
👩🍳 creators post recipes + content
🛒 users shop ingredients directly from the app
📦 built-in ecom flow, no external checkout
last month alone: 30,000 new downloads
where growth came from:
👥 58+ creator accounts — mostly ambassadors
📈 12 of those started posting in just the last 15 days
🔁 content = high-volume, low-effort, fully native
creator format breakdown:
@girls_inthekitchen
– faceless or casual face-to-cam videos
– long on-screen hooks using trendy sounds
– meme format / viral text like:
• “I lied, put your clothes back on”
• “my hottest take”
🧠 she never directly says the app name in the video.
👀 but it’s right there in the bio.
some posts mention: “so i started building an app…” — soft founder insert.
founder account that leads the charge:
@adaffyxo
💥 700K likes
💬 18K comments
🔖 100K bookmarks
📤 85K shares
she posts 2–3x daily, consistently for 6+ months.
but 2 weeks ago she dropped something different:
a raw, personal “why i’m building this app” video.
🎥 simple, talking-head style
🧠 cinematic edits: soft color, fisheye lens, cozy vibe
💣 hook: “i just quit my job to build a food app better than uber eats by 2025”
🚀 result?
→ 2.7M views
→ 457K likes
→ 58K saves
→ series now at day 9 and counting
what’s working:
✅ founder-led content with real talk and real stakes
✅ competitor call-outs in hook = instant context
✅ minimal polish, max relatability
✅ meme audio + raw storytelling = built-in boost
what you can steal:
🍽️ building in food, wellness or consumer apps?
→ lean into viral meme trends
→ let users see the product in use, not just features
→ build soft familiarity, not hard sell
📱 launching something new?
→ make a mini-series about it
→ share process, intention, progress
→ use low-key founder energy to build trust
👥 ambassador play?
→ volume wins
→ don’t just onboard creators — give them working formats
→ let them localize, remix, and reshoot
in under a year, sizzle turned viral trends and real user content into a $25k/month revenue engine.
no VC hype. no big launch.
just daily posting, smart hooks, and one woman building the app she wanted to use.
