some founders build in silence.
others go viral first — and launch later.
starcrossed, an astrology x love compatibility app, pulled in $70,000/month in revenue — just 3 months after launching.
no VC. no team. no paid spend.
just one woman, her TikTok, and two years of audience building.
where it started:
🎥 account: @nedatheastrologer
📅 first post: over 2 years ago
📈 lifetime views: 163,600,000+
she wasn’t selling anything.
just posting bulk-recorded talking head videos like:
→ “men’s looks based on rising signs”
→ “dating a cancer man”
→ “if you’re a leo rising, you’re hot + toxic”
hook-heavy astrology content with one clear theme:
dating + compatibility.
then came the launch:
3 months ago, she dropped Starcrossed — her own app.
no fancy funnel. no launch campaign. just:
→ link in bio
→ caption CTAs: “personalized readings $6.99 – link in bio”
→ same content, just with a soft nudge to check out the app
and her audience followed.
📲 now doing $70K MRR across iOS + Android
👥 entirely from the same fanbase she built by just showing up and posting
what’s in the app:
🧭 inspired by Co-Star and The Pattern
💘 but 100% focused on love, dating, and soulmate energy
📱 clean UI, emotional CTA, high pricing vs. typical astro apps
$6.99 per personalized reading.
and she didn’t lower the price to chase downloads.
what stayed the same:
✅ same content style
✅ same text hooks
✅ same bulk filming strategy
✅ now with app mentions in every caption
nothing changed — except the link and the monetization.
what you can steal from this:
🪐 for any niche content creator:
→ you don’t need to “launch” — you need to post consistently
→ test for conversion before building anything
→ use content to validate pricing and angle
📱 for astrology, dating, wellness apps:
→ find micro-niches like “love astrology”
→ build parasocial bonds over time
→ don’t complicate launch — make the ask soft and personal
📊 for B2C solo founders:
→ viral reach + focused product = real revenue
→ skip the hype deck — scale a creator brand instead
starcrossed isn’t a fluke.
it’s a blueprint.
content → trust → product → revenue
repeatable in almost any emotional B2C space.
