no virality accident here.
studley ai is taking over StudyTok — not by luck, but with a system:
– 100M+ total views
– 55+ creator accounts already live
– and a waitlist of nearly 200 more ambassadors lined up
all in under 6 months.
the product:
📚 web-based study assistant (notes, flashcards, etc)
🎯 aimed directly at students in the middle of finals grind
🚀 built for content — with one key visual hook: your grade
the format they’re milking:
📱 slideshow posts (5–7 slides)
– first slide: student hides face
– caption: “used ChatGPT / didn’t study / used Quizlet…”
→ second slide: same student smiling, better grade
– caption: “used Studley AI and her notes”
every post shows real phone screens with grade percentages.
it feels real. raw. school-core.
view stats on this format alone:
– 3.8M views / 302K likes / 218 comments / 65K bookmarks
– another one: 1.6M views / 29K bookmarks
– zoom-in/out remix? 740K + 215K views
and that’s just what’s public.
what makes it work:
💡 relatability: showing bad → good grades
🧠 psychology: transformation format
😏 social proof: “I used Studley and aced it”
🔁 repeatability: same post, new creator, daily loop
they’re now testing a softer CTA:
→ instead of naming the app, hook with:
“me, 10 mins every night on this”
📸 still shows the laptop screen with Studley visible
👀 but the message? less ‘brand,’ more ‘result’
ambassador system breakdown:
– 55+ student creators live
– 193+ on the waitlist
– paid flat + viral bonus
– all profiles feel native (no links, no bio push)
example:
📚 @victorias.notes → once general StudyTok, now fully Studley-backed
– 130K followers
– 49.9M lifetime views
– now posting only the grades slideshow template
even the founder account is playing the game:
– 2.5M slideshow post in Feb
– followed by a full meme/prank re-upload w/ CTA:
→ 10.6M views / 473K likes / 1.6K comments
the trick?
exact same post as before — just added a “reply to comment” angle.
takeaways for other apps:
📚 if you’re in edtech:
→ visual results > feature dumps
→ post your product in action: screenshots, stats, grades
→ transformation + low effort = magic combo
👩🎓 launching an ambassador program?
→ build for repetition, not originality
→ equip creators with plug-and-play formats
→ reward performance, not just volume
📱 growth through faceless content?
→ test slideshow storytelling + zoom edits
→ cycle emotional contrasts: shame → relief, stress → clarity
Studley isn’t testing content — they’re deploying it like a media company.
multiple accounts, one format, massive repetition.
and it’s clearly working: 100M views say so.
