sush app: 290K downloads & $27K MRR with multi-lang ambassador push
SUSH is a virtual sushi pet you raise with a partner or friend — think Tamagotchi + social app.
💡 Target: long-distance couples, best friends, Gen Z users.
Current stats: – $27,000 MRR – 290,000+ downloads
long-distance tamagotchi meets localized short-form marketing. here's how they scaled.
their tiktok strategy = low cost + high coverage
They run: – 1 main TikTok account – 15+ side accounts – content in 4 languages (EN, ES, FR, PT) – targeting 12 countries
Each page is run by a native creator hired as the face of the account.
They post 1–3 times a day with: → short, face-forward clips → casual TikTok-style commentary → direct mention of the app in nearly every post
content types:
1. faceless game screen recordings – paired with captions like “look at this cutie pie!!” – super easy to bulk record
2. faceful explainers / storytimes – creator talks direct to cam – emotional, relatable, or humorous tone
some posts combine both.
across the ambassador network, more than half the accounts hit 1M+ views.
case in point:
→ @salmurai_cl → 1.5M likes → 28.2K comments → 87.5K saves
UGC-style + clear app mention = engagement gold.
what you can steal from this:
📱 social games / shared apps → highlight the emotional use case: “i play this with my long-distance bff” → combine faceless demo + faceful reaction → hire native creators for trust + relatability
🌍 global expansion playbook: → 1 creator = 1 language = 1 page → don’t translate — localize with real human presence → scale what works across regions
🧠 general UGC strategy tips: → direct app mentions help conversion → keep videos short, messy, and emotional → high volume > high polish
this isn’t influencer marketing. it’s ambassador-led native publishing. and it works — especially when you’re in a social niche.
